Faura
Q&A

Questions

Clear answers on discovery, accounts, brand partnerships, and your data.

If your question is not covered here, contact us — we respond to privacy and legal requests through the channels listed in our Legal Notice.

Product

Faura is a visual fashion discovery platform. Upload a photo or capture an image in the app and we identify garments, surface matching products, and connect you to the brand or closest alternative. It is built for how people actually discover fashion — through imagery, not keyword guesswork.

Our system analyses shape, colour, texture, and pattern in your image, then compares those signals against brand catalogues and indexed fashion content. Results depend on image quality, lighting, and catalog coverage. We improve matching continuously as more brands join the network.

Faura is available on iOS and Android. The faura.io website provides enrolment, brand documentation, and account management. Early-access features may roll out on mobile first.

Not always. Limited-edition pieces, heavily cropped images, or items outside our partner catalogues may return similar styles rather than an exact match. We label confidence where possible and expand coverage as brands onboard.

Accounts & enrolment

Early access lets shoppers and brands use Faura while we refine discovery, performance, and partner tools. Features may change, and availability can be limited by region or waitlist order. There is no charge for standard shopper access during this phase unless stated otherwise.

You must be at least 16 years old to create an account in most EEA countries, or meet the higher age required in your jurisdiction. Parental consent may be required where local law demands it.

Yes. Contact support@faura.io or use in-app account settings when available. We will delete or anonymise personal data in line with our Privacy Policy, subject to legal retention requirements.

For brands

Apply through Enrol or contact our partnerships team. We review brand fit, catalogue structure, and imagery quality. Approved brands receive dashboard access, API credentials where applicable, and onboarding guidance.

Yes. The Brand API lets partners sync catalogues, receive discovery analytics, and integrate visual matching into their own channels. Documentation is available at /docs/brand-api/. Enterprise integrations are scoped separately.

Clear product photography, consistent identifiers (SKU or EAN where available), accurate titles and categories, and lawful rights to distribute imagery. We provide a checklist during onboarding.

Privacy & data

Images are processed to generate matches and may be cached briefly for performance. We do not sell your uploads. Private shopper images are not used to train public models without separate consent where required by law. See our Privacy Policy for full detail.

Faura Technologies Ltd. acts as data controller for consumer accounts. We process data on documented legal bases, honour data subject rights, and use processors under Article 28 terms. Our Privacy Policy and Cookie Policy explain retention, transfers, and how to contact us or the Irish DPC.

Visit Cookie Settings on faura.io to accept or reject non-essential cookies. Strictly necessary cookies remain active for security and to store your preference choice.

Pricing & billing

Standard visual discovery for shoppers is free during early access. We will communicate clearly before introducing any paid shopper features.

Brand plans are listed on our Pricing page. Tiers reflect catalogue size, API usage, analytics depth, and support level. VAT applies where required under EU rules. Enterprise agreements are quoted individually.

Brand subscribers can cancel through the billing portal or by emailing support@faura.io. Access continues until the end of the current billing period unless otherwise stated in your order form.

Legal

Policies and compliance

Faura Technologies Ltd. is established in Ireland. Our Terms, Privacy Policy, and Cookie Policy follow EU consumer and data protection standards.