See it
Start from the photograph — a street look, a magazine frame, a screenshot — not a string of search terms.
Faura
Visual fashion discovery for how people actually shop.
Faura connects what you see with what you can find. We build tools for shoppers who discover through images and for brands who want to meet that intent — with infrastructure rooted in Europe and policies written for the EEA market.
Mission
Close the gap between inspiration and the item.
Every day, millions of people encounter fashion through photographs — social feeds, editorial shoots, film, sport, music. Traditional search asks them to translate a visual impression into keywords. Faura reverses that sequence: the image leads, the match follows.
We work with brands, retailers, and catalog partners so discovery is accurate, attributable, and respectful of intellectual property. Our team combines experience in fashion, computer vision, and product design, with company operations based in Dublin, Ireland.
Match it
Identify the garment, surface the brand or retailer, and show close alternatives when an exact item is unavailable.
Move
Reduce the distance between inspiration and purchase. Fewer tabs, less guesswork, more clarity.
Upload or capture an image in the Faura app. We analyse visual attributes and return matches you can act on — whether that is the original piece or a considered alternative.
Connect your catalogue to a discovery layer built for visual commerce. Dashboard tools and the Brand API help you reach intent-rich audiences and understand how products are found.
- Capture or uploadUse the Faura app to photograph a look or select an existing image from your library.
- AnalyseWe detect garments and visual attributes — silhouette, colour, material cues, pattern.
- MatchResults draw from partner catalogues and indexed fashion content, ranked by relevance.
- ActOpen the brand or retailer destination, save the item, or explore close alternatives.
Visual first
Fashion is seen before it is described. Our product decisions start from imagery, not legacy search assumptions.
Respect for creators
Brand assets and shopper uploads are handled with clear rights, transparent policies, and GDPR-aligned practices.
Measured craft
We prefer a focused experience over feature noise. Quality of match and clarity of result come before volume of buttons.
Company
Faura Technologies Ltd.
Registered in Ireland. For legal, privacy, or partnership enquiries, use the contact paths listed in our Legal Notice. We publish Terms, Privacy, and Cookie policies in line with EU requirements.